Social Media Around the World

According to Alexa and SimilarWeb traffic data, this map shows the most popular social networking sites by country as of January 2017.

Facebook is still the leading social network in 119 out of 149 countries analyzed. With over 1.6 billion monthly active users. Facebook has 540 million users in Asia Pacific (+44 million since last December), 323 million in Europe (+ by 12 million), 219 million in USA & Canada (+6 million).  Facebook continues to grow more so globally than domestically. Next month, we’ll send you information on understanding Facebook Ads and Ad Spend.

Instagram is the second social network in 37 countries.

In Botwana, Mozambique, Namibia, Iran and Indonesia – Instagram wins and some African territories prefer LinkedIn.

Overall LinkedIn conquers 9 countries, Instagram 7, meanwhile VKontakte and Odnoklassniki (part of the same group Mail.ru) grow in Russian Territories.

In China QZone (QQ) still dominates the Asian landscape with 632 million users. Maggie researched that those born after 2000 gravitate to QQ.

Japan is the only country where Twitter is the leader It has 35 million monthly active users, while Facebook has 25 million.