Entries by Stacy Shanks

For Partners/Agents: Marketing Materials Available in Toolbox

IJSA’s marketing team is here to assist with your outreach and activation efforts to drive BGGA/IJGA/La Loma brand awareness. We have materials you can use in your strategic relationships with individuals, schools, clubs, federations and other ambassadors to drive enrollment in camp and academy programs at any of the IJSA Academy locations. 1. As an […]

Agents: Facebook’s Segmentation Abilities Are Impressive

Facebook may be flawed (elections, fake news), but its segmentation is a masterful piece of work by well-trained marketers. Facebook uses a sophisticated segmentation approach to build its formidable targeting capabilities. While most digital marketers are obsessing over communications, exclusively tactical decisions (such as ‘how do I live stream myself to millennials connecting my VR […]

Marketing Tip: Understanding Facebook Ads and Ad Spend

It’s important to note that Facebook works like an auction. This is important because it’s part of the reason that there’s no set answer to “how much do Facebook Ads cost?” What Factors Influence the Cost of Facebook Ads? A lot of factors directly or indirectly affect the cost of Facebook Ads. How much your […]

Social Media Around the World

According to Alexa and SimilarWeb traffic data, this map shows the most popular social networking sites by country as of January 2017. Facebook is still the leading social network in 119 out of 149 countries analyzed. With over 1.6 billion monthly active users. Facebook has 540 million users in Asia Pacific (+44 million since last […]

For Partners: Start a Golf Column!

MARKETING TIP NO. 1 IJSA creates new blog/video posts on a weekly basis for both BGGA and IJGA. You may use these posts and images not only on your website, but on someone else’s online or print publication. First, search out local, regional or national print or online publications who may be interested in a […]